The coronavirus and its damage to the economy have left Chicago shoppers saying they intend to spend about 32% less this holiday season compared with last year.
But that’s still an average $1,053 of expected spending per household — for gifts, travel and entertainment — according to a new Deloitte Consulting survey. If spent with a touch more than the usual community spirit, it could go far in tiding over local businesses until the worst of the pandemic is behind us.
That’s our mantra for the day: Shop early and shop local.
Many local businesses received modest federal coronavirus relief aid months ago, but it was a one-time boost that has only marginally helped keep retailers afloat. Further aid from Washington is not expected any time soon, even as Illinois struggles with a second surge of the virus and public health officials warn that restrictions on businesses may be