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Online shopping (Photo: Tawattiw)

Whether in person or online, local businesses are working to meet customer needs the best way they can.

For some, that’s an ecommerce site. Others are interacting with customers and answering questions more on social media, and a handful are adopting a hybrid approach.

Monroe Chamber of Commerce President and CEO Sue Nicholson said a lot of businesses weren’t equipped to shift online after COVID-19 restrictions limited shopping.

She said several focused on boosting social media following and encouraging curbside pickup.

They plan to boost member’s online ads and promotions via their social media channels on Cyber Monday. It’s important, Nicholson said, to remind people they can get great deals locally and pick it up that day.

Walsworth & Co. in West Monroe worked to boost engagement on Facebook and Instagram, said Jordyn Raybourn social media manager for the store.

They post specific gift and