Knowledge is power, and today the leading way to derive knowledge is through data analytics. Now, you may say: but we’ve been getting along just fine without data analytics of this sort, so why start now? That’s true, yet think of it in another way. Companies also once got along just fine using horse carts and steam engines. Yet today those don’t exist anymore.
Successful innovation will always push the envelope and businesses that don’t adapt fast enough risk falling away completely. And data analytics is absolutely such an innovation. Here I can sense another counterpoint: companies have been using business intelligence, so why is this any different?
The major sea change has been how we use computing resources. For a long time, a computer did more or less singular tasks and left a lot of capacity on the table. Why? It was once necessary to buy systems with a