- Many brick-and-mortar stores are transitioning to ecommerce to attract new customers during the coronavirus pandemic.
- From clicking on the landing page to making a final purchase, every step of the online user experience is critical to converting and satisfying customers.
- If you’re creating an online business, get creative and diversify your marketing efforts using SEO, photography, social media, and specialized content.
- Visit Business Insider’s homepage for more stories.
The global health crisis has accelerated the growth from brick-and-mortar stores to ecommerce by five years, according to IBM’s US Retail Index. In 2020 alone, ecommerce is expected to grow by nearly 20%.
While the idea of launching an ecommerce business is exciting, there is a lot to consider. Following these five tips, you’ll be able to optimize your customers’ online shopping experience and, consequently, boost customer acquisition, retention, and conversion.
Maximize user experience
Maximize your resources on providing quality user experience