If you want to get maximum value of your search engine optimization efforts and to get high rankings in the search engines, it is essential that you have an understanding on how your prospective customers are searching on the internet. They are looking for information that can be of help to whatever is their need, or solutions to problems they have.
So, for them to find you on the search engines, you have to be seen whenever they type a keyword, or specific phrases on what they are searching for. Thus, it is essential that your website always get displayed on the first page, after these people type the keywords or phrases.
Your website, thus needs to be properly optimized, on the keywords and the contents so that you will attain a web presence that is very visible to prospective clients. In search engine optimization you need to implement strategies that will give you high placements in the search engines results pages.
For the SEO techniques and strategies that you implement, there are also methods to follow. Some of these may be good to follow and some are not, so you need to know these methods.
Unethical techniques must be avoided. There are ethical and unethical seo consultant services and what you need to avoid are unethical techniques for these methods can get you suspended. Unethical strategies are obvious and need only common sense if these are high risk techniques.
Black hat strategies like cloaking should be avoided. When a website’s content is read differently by the search engines spiders than when a human reader reads the contents, then it is considered as cloaking. This is a black hat strategy that will not be good for your high page ranking objectives.
Is your site having duplicate contents? Some websites duplicate their contents in multiple web pages hoping to get multiple views, and these techniques can get you suspended. You may even be duplicated when other sites pick up your contents and have these published in their own sites without including the links contained in the contents.
Is your website distributing viruses or other malwares? If your site is doing these things you will definitely be removed by the search engines. They are definitely looking after the welfare of other sites, such that if you will be doing these you will suffer the consequences.
If you do all or some of the strategies and techniques enumerated above, you may be labeled doing black hat and unethical methods, and you may be restricted by your host server. Therefore, if you don’t like to suffer the restrictions you need to straighten up your methods and strategies, do the ethical methods only and you will see your page rank shoot up in the search rankings and also not getting chances of being suspended.