Standing out on shelves is vital for brands to appeal to consumers, so getting design and packaging spot on is crucial. Luckily, many producers are excelling in this arena, as our competition shows.
They say the first taste is with the eyes, meaning appearance is everything if you want to stand out in today’s competitive spirits market. A bottle’s aesthetic can make or break that all‐ important first sell – and with a consumer audience paying close attention to sustainability, a product’s eco‐friendly packaging is of high value.
This year’s Design & Packaging Masters took place with all the necessary physical distancing measures in place, in line with government guidelines. In London, Bryan Rodriguez, wine and spirits buyer for Harvey Nichols, joined me, Melita Kiely, editor of The Spirits Business and chair of the event, at the Novotel London Bridge. The second half of our judging team joined us virtually